Air wars : television advertising in election campaigns, 1952-2012 /: television advertising in election campaigns, 1952-2012. (2013)

• Record Type: Book
• Further Information: Note: Darrel M. West.
• Other Names: West, Darrell M, 1954-; Brookings Institution.
• Contents: Preface; Television Advertising in Election Campaigns: A History in Pictures; 1. Overview of Ads; 2. Buying Air Time; 3. Ad Messages; 4. Media Coverage of Ads; 5. Learning About the Candidates; 6. Setting the Agenda; 7. Priming and Defusing; 8. Playing the Blame Game; 9. Ads in Congressional Elections; 10. Advertising and Democratic Elections; Appendix: Memorable Ads, 1984-2012
• Edition: Sixth edition
• Publisher Details: Washington DC : CQ Press
• Publication Date: 2013
• Extent: 1 online resource (224 pages)
• Subjects: 324.7/3097309045; Advertising, Political -- United States; Television in politics -- United States; Political campaigns -- United States; United States -- Politics and government -- 1945-1989; United States -- Politics and government -- 1989-
• Languages: English
• ISBNs: 9781483304786; 1483304787
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.