Introducing communication research : paths of inquiry /: paths of inquiry. (2013)

• Record Type: Book
• Further Information: Note: Donald Treadwell.
• Other Names: Treadwell, D. F (Donald Francis)
• Contents: Getting started : possibilities and decisions -- First decisions : what, why, how? -- Ethics : what are my responsibilities as a researcher? -- Reading research : to boldly go where others have gone before -- Measurement : research using numbers -- Summarizing research results : data reduction and descriptive statistics -- Generalizing from research results : inferential statistics -- Sampling : who, what, and how many? -- Surveys : putting numbers on opinions -- Experiments : researching cause and effect -- Watching and listening : qualitative research for in-depth understanding -- Content analysis : understanding text and image in numbers -- Rhetorical and critical analyses : understanding text and image in words -- Writing and presenting research
• Edition: 2nd ed
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2013
• Extent: 1 online resource (328 pages)
• Subjects: 302.207/2; Communication -- Research -- Methodology
• Languages: English
• ISBNs: 9781483321738; 1483321738
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.