Media and communication research methods : an introduction to qualitative and quantitative approaches /: an introduction to qualitative and quantitative approaches. ([2014?])

• Record Type: Book
• Further Information: Note: Arthur Asa Berger.
• Authors: Berger, Arthur Asa, 1933-
• Contents: I. GETTING STARTED; 1. What is Research?; 2. Library Searches; II. METHODS OF TEXTUAL ANALYSIS; 3. Semiotic Analysis; 4. Rhetorical Analysis; 5. Ideological Criticism; 6. Psychoanalytic Criticism; III. QUALITATIVE RESEARCH METHODS; 7. Interviews; 8. Historical Analysis; 9. Ethnomethodologlcal Research; 10. Participant Observation; IV. QUANTITATIVE RESEARCH METHODS; 11. Content Analysis; 12. Surveys; 13. Experiments; 14. A Primer on Descriptive Statistics; V. PUTTING IT ALL TOGETHER; 15. Nineteen Common Thinking Errors to Avoid; 16. Writing Research Reports
• Edition: Third edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2014
• Copyright Date: 2014
• Extent: 1 online resource, illustrations
• Subjects: 302.23072; Mass media -- Research -- Methodology; Communication -- Research -- Methodology
• Languages: English
• ISBNs: 9781483323480
• Related ISBNs: 148332348X; 9781452256573
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.