Media analysis techniques. (2013)

• Record Type: Book
• Further Information: Note: Arthur Asa Berger, San Francisco State University.
• Other Names: Berger, Arthur Asa, 1933-
• Contents: Preface; Acknowledgments; Part I. Techniques of Interpretation; 1. Semiotic Analysis; 2. Marxist Analysis; 3. Psychoanalytic Criticism; 4. Sociological Analysis; Part II: Applications; 5. Murderers on the Orient Express; 6. Seven Points on the Game of Football (and Some Interesting Statistics); 7. The Maiden with the Snake: Interpretations of a Print Advertisement; 8. All-News Radio and the American Bourgeoisie; 9. Video Games: A New Art Form; 10. Cell Phones, Social Media and the Problem of Identity; Epilogue: Shmoos and Analysis; Appendix: Simulations, Activities, Games, and Exercises; Glossary; References; Author Index; Subject Index; About the Author
• Edition: Fifth Edition
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2013
• Extent: 1 online resource (264 pages)
• Subjects: 302.23/01; Mass media -- Methodology; Mass media criticism
• Languages: English
• ISBNs: 9781483323497; 1483323498
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.