Publishing : principles & practice /: principles & practice. (2011)

• Record Type: Book
• Further Information: Note: Richard Guthrie.
• Other Names: Guthrie, Richard
• Contents: Introduction; Chapter 1: A History of Books; The First Paradigm: From Vellum Codex to Print Book; 1475-1533: The Early English Trade; 1533-1694: Age of Control; 1694-1774: Rise of 'The Publisher'; 1774-1935: Era of the Publishing Firm; 1935-1970: The Paperback Revolution; 1965-Now: Conglomerate Publishing; Chapter 2: The Publishing Process; The Value Chain; The Editor's Task; The Production Process; Architecture of the Book; Printing, Paper & Bookbinding; Budgeting a Book; Author-House Relations; Agents; Writers; Readers; Chapter 3: Sectors in the Anglophone Model; Consumer or Trade Books; Academic, Scholarly or Higher Education Publishing; Professional and Journal Publishing; Education; English Language Training; Reference; Children's Books; Religion; Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009; Chapter 4: Craft to Corporation; Brands; The Business of Publishing; The Corporatisation of Books; Corporate Strategies; The Mechanics of Mergers; The Rise of the Big Five Trade Publishers; The Twenty-First Century; Chapter 5: Copyright and Publishing Law; The Statute of Anne; Timeline of Copyright and Intellectual Property Law; Copyright Today; Defamation and Libel; Seditious Libel; Malicious Falsehood; Obscenity; Libel & Libel Tourism; Copyright Infringement; Moral Right and Integrity; Digital Law; Fair Use and First Sale in the Digital Age; Chapter 6: Rights and Contracts; Book Club Rights; Paperback Rights; Translation Rights; Serial Rights; Territorial Rights; Other Anglophone Markets; Publishing Contracts; Contract Clauses; Subsidiary Rights in Contracts; Chapter 7: Marketing, Promotion and Bookselling; The Marketing Jigsaw; Sales Timeline & Techniques; The Blurb; Business to Consumer (B2C); Prizes and Sales; Bookselling Practice; How and Why Books Sell; Discounts, Sale and Return; Chapter 8: The Era of Digital Publishing; The Internet; Open Source Culture; Social Networking; Broadcasting v. Networking; Media Regulation; Advertising; Guerilla Marketing; Piracy & Digital Music; Print on Demand (POD); Google Books; E-Books;
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2011
• Extent: 1 online resource (240 pages)
• Subjects: 070.5; Publishers and publishing -- Textbooks
• Languages: English
• ISBNs: 9781446249994; 1446249999
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.