Introducing the Creative Industries : From Theory to Practice /: From Theory to Practice. (2013)

• Record Type: Book
• Further Information: Note: Rosamund Davies and Gauti Sigthorsson.
• Authors: Davies, Rosamund; Sigthorsson, Gauti
• Contents: Introduction: How to Use This Book; Chapter 1: What are the Creative Industries?; Defining the Creative Industries; Studying the Creative Industries - Three Approaches; Chapter 2: Creativity and Commerce; Patronage: Wealth, Power and Religion in Italian Renaissance Painting; The Marketplace: English Theatre in the Time of Shakespeare; Reproduction and Mass-production: The Print Revolution; Industrial Production; Industrialised Media Production: The Studio system; PART ONE: WORKING IN THE CREATIVE INDUSTRIES; Chapter 3: Institutions, Ownership and Entrepreneurship; The Organisation of Production; Workplaces; Work Structures; Work Patterns; Finding Work; National and International Perspectives; Chapter 4: The Business of Creativity; Sole Traders and Micro Businesses; Financing a Creative Business; Contracts and Rights; Business Models; PEST: Political, Economic, Social and Technological Factors; Clustering and the Sense of Creative Community; Chapter 5: Work Routines and Work Cultures; Employees: Staffers, In-house Workers; Freelancers and Portfolio Workers; Networking; Equality of Opportunity?; PART TWO: PRODUCTION AND CIRCULATION OF PRODUCTS; Chapter 6: Creative Producers and Products; Creative Goods and Services: Tangible and Intangible; Creative Originals Producers; Creative Content Producers; Creative Experience Providers; Creative Service Providers; From Simple Creative Goods to Complex Creative Goods; Chapter 7: Research, Development and Production; Research and Development; Production; Chapter 8: Circulation: Marketing and Distribution of Creative Products; Circulation; The Mass Market Model; Channels of Distribution and Marketing; What is Marketing?; Selling Stuff: Retail and its Disruptions; PART THREE: THE CREATIVE ECONOMY; Chapter 9: Institutional Commissioning and Financing Structures; Business Models in the Television Sector; Commissioning in Television; How Do Writers and Producers Get TV Commissions?; Finding a Route In; Commissioning and the Business of Magazine Publishing; Chapter 10: Clients, Funders and Going it Alone; Working to Brief: The Client Relationship; Public Funding; Entrepreneurial Approaches; Self-funding; Crowdfunding; Chapter 11: The Changing Economic Landscape; Creativity and Commerce: Novelty, Risk and Change; Changing Work Routines and Work Cultures; Changing Structures and Models; Jobs That Don't Exist Yet; Glossary;
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2013
• Extent: 1 online resource (x, 269 pages), illustrations
• Subjects: 338.477; Cultural industries
• Languages: English
• ISBNs: 9781446281567; 1446281566
• Related ISBNs: 9781849205726; 9781849205733
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.