Public relations online : lasting concepts for changing media /: lasting concepts for changing media. ([2012?])

• Record Type: Book
• Further Information: Note: Tom Kelleher.
• Authors: Kelleher, Tom (Tom A.)
• Contents: Preface and Overview; 1. Interactive Public Relations; 2. Systems Everywhere; 3. Server-side Public Relations; 4. Peer-to-peer Public Relations; 5. Relationships; 6. News-driven Relationships; 7. Commerce-driven Relationships; 8. Issue-driven Relationship; 9. Managing Public Relations in “Real” Time; 10. Applied Research & Evaluation
• Publisher Details: Thousand Oaks, Calif : SAGE Publications
• Publication Date: 2012
• Copyright Date: 2007
• Extent: 1 online resource (xv, 161 pages)
• Subjects: 659.202854678; Public relations -- Data processing; Public relations -- Computer network resources
• Languages: English
• ISBNs: 9781452222554
• Related ISBNs: 145222255X; 9781412914178
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.