Moderating focus groups : a practical guide for group facilitation /: a practical guide for group facilitation. ([2012?])

• Record Type: Book
• Further Information: Note: Thomas L. Greenbaum.
• Other Names: Greenbaum, Thomas L
• Contents: Introduction; The Focus Group Methodology; Focus Groups Versus One-on-One ( In-Depth ) Interviews; Role of the Moderator; The Characteristics of a Successful Moderator; Preparation for Moderating; Recruiting Participants; Pre- and Post-Group Briefing; The Discussion Guide; External Stimuli; The Moderator Report; Moderating Fundamentals; Advanced Moderating Techniques; Unique Moderating Situations; Moderating Focus Groups Internationally; Building a Business Moderating Focus Groups; Pricing Focus Groups
• Publisher Details: Thousand Oaks : Sage
• Publication Date: 2012
• Extent: 1 online resource (xii, 248 pages)
• Subjects: 001.433; Focused group interviewing; Social sciences -- Research
• Languages: English
• ISBNs: 9781452251752; 1452251754
• Related ISBNs: 0761920439; 0761920447
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.