Effective health risk messages : a step-by-step guide /: a step-by-step guide. (©2001)

• Record Type: Book
• Further Information: Note: Kim Witte, Gary Meyer, Dennis Martell.
• Other Names: Witte, Kim; Meyer, Gary; Martell, Dennis
• Contents: 1. What Are Health Risk Messages?; Health Risk Messages Defined; What's a Theory?; The Components of a Fear Appeal; Explicit versus Implicit Messages; The Use of Culturally Based Colloquialisms; Types of Threats; Summary; 2. History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991; Fear-as-Acquired Drive Model; The Parallel Process Model; Protection Motivation Theory; Summary; Definitions; 3. Putting It All Together; The Overall Model; The Depiction of the Model; Comparisons with Other Models; Research on the EPPM; 4. Useful Concepts from Other Theories; The Health Belief Model; The Theory of Reasoned Action; Social-Cognitive Theory; Elaboration Likelihood Model; Stages of Change Model; Social Marketing; Summary; 5. Starting Out the Right Way: Formative Research; Setting Goals and Objectives: The Campaign Plan; Formative Research; The Persuasive Health Message (PHM) Framework; Putting Transients and Constants Together; Gathering Information for the Persuasive Health Message Framework; Categorizing Audience Beliefs: A Chart to Guide Message Development; Conclusion; 6. The Risk Behavior Diagnosis Scale; The Origin of the RBD Scale; Theoretical Basis for Expanding the EPPM; The RBD Scale; Tailored Health Risk Messages; Some Additional Guidelines; Conclusion; 7. Out of the Tower and Into the Field; Using the RBD at a Campus Health Clinic: Background; Conclusion; 8. Data Collection; Types of Evaluation; Gathering Data for the Evaluation; Data Collection Methods; Reliability and Validity; Sample Size; Summary; 9. Data Analysis; Analyzing Data; Conclusion; 10. Getting the Message Out; A Plan of Action; Message of Dissemination Issues; Specific Channels; Summary; Conclusion; Appendix; Glossary; Worksheets; References; Suggested Readings; Index; About the Authors;
• Publisher Details: Thousand Oaks [Calif.] London : Sage Publications
• Publication Date: 2001
• Copyright Date: 2001
• Extent: 1 online resource (viii, 215 pages :), illustrations
• Subjects: 613; Health promotion; Health attitudes; Threat (Psychology); Perception; Health risk assessment; HEALTH & FITNESS -- Healthy Living; HEALTH & FITNESS -- Holism; HEALTH & FITNESS -- Reference; MEDICAL -- Preventive Medicine; Health attitudes; Health promotion; Health risk assessment; Perception; Threat (Psychology); Electronic books
• Languages: English
• ISBNs: 9781452264394; 1452264392; 9780761915096; 0761915095; 9781452233239; 1452233233
• Related ISBNs: 0761915087; 9780761915089
• Notes: Note: Includes bibliographical references (pages 199-205) and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.