Visual persuasion : the role of images in advertising /: the role of images in advertising. (©1997)

• Record Type: Book
• Further Information: Note: Paul Messaris.
• Other Names: Messaris, Paul
• Contents: A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
• Publisher Details: Thousand Oaks London New Delhi : Sage Publications
• Publication Date: 1997
• Copyright Date: 1997
• Extent: 1 online resource (xxii, 297 pages), illustrations
• Subjects: 659.1042; Advertising -- Psychological aspects; Visual communication; Commercial art; Publicité -- Aspect psychologique; Communication visuelle; Art publicitaire; BUSINESS & ECONOMICS -- Advertising & Promotion; Advertising -- Psychological aspects; Commercial art; Visual communication; Advertenties; Beeldcommunicatie; Psychologische aspecten; Communicatiemiddelen; Semiotiek; Publicité -- Aspect psychologique; Communication visuelle; Art publicitaire; Bildwerbung; Werbepsychologie; Electronic books
• Languages: English
• ISBNs: 9781452263625; 1452263620; 9781452233444; 1452233446
• Related ISBNs: 0803972458; 9780803972452; 0803972466; 9780803972469
• Notes: Note: Includes bibliographical references (pages 275-288) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.