Media research techniques. (©1998)

• Record Type: Book
• Further Information: Note: Arthur Asa Berger.
• Other Names: Berger, Arthur Asa, 1933-
• Contents: Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
• Edition: 2nd ed
• Publisher Details: Thousand Oaks : Sage Publications
• Publication Date: 1998
• Copyright Date: 1998
• Extent: 1 online resource (viii, 175 pages), illustrations
• Subjects: 302.23/072; Mass media -- Research -- Methodology; SOCIAL SCIENCE -- Media Studies; Mass media -- Research -- Methodology; Communicatiewetenschap; Onderzoeksmethoden; Electronic books
• Languages: English
• ISBNs: 9781452251264; 1452251266; 9781452243160; 1452243166
• Related ISBNs: 0761915362; 9780761915362; 0761915370; 9780761915379
• Notes: Note: Includes bibliographical references (pages 167-168) and indexes.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.