Consumer behaviour. (2013)

• Record Type: Book
• Further Information: Note: Jim Blythe.
• Other Names: Blythe, Jim
• Contents: PART ONE: Introduction to Consumer Behaviour; The Importance of Understanding Consumer Behaviour; PART TWO: Psychological Issues in Consumer Behaviour; Drive, Motivation and Hedonism; Goals, Risk and Uncertainty; Personality and Self-Concept; Perception; Learning; Attitude Formation and Change; PART THREE: Sociological Issues in Consumer Behaviour; The Environment, Class and Culture; Reference Groups; The Family; PART FOUR: Decisions and their Aftermath; New and Repeat Buying Behaviour; Innovation; Post-purchase Behaviour; Services Markets; Organisational Buying Behaviour; Consumer Behaviour and the Marketing Mix
• Edition: 2nd ed
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2013
• Extent: 1 online resource (472 pages)
• Subjects: 658.8342; Consumer behavior
• Languages: English
• ISBNs: 9781446276334; 1446276333
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.