Using communication theory : an introduction to planned communication /: an introduction to planned communication. (2009)

• Record Type: Book
• Further Information: Note: Sven Windahl and Benno H. Signitzer with Jean T. Olson.
• Other Names: Windahl, Swen, 1942-; Signitzer, Benno; Olson, Jean T
• Contents: Introduction -- Conceptual tools -- The nature of communication planning -- Not all problems are communication problems -- Categorization of basic strategies -- Multi-step flow approaches [1]: the two-step model -- Multi-step flow approaches [2]: diffusion of innovations theory -- A network approach -- Systems theory perspectives -- Social marketing perspectives -- Communication campaigns: a meeting place for different approaches -- The sender/communicator -- The message -- The medium -- The audience -- Effects.
• Edition: Second edition
• Publisher Details: Los Angeles London : SAGE
• Publication Date: 2009
• Extent: 1 online resource (x, 302 pages), illustrations
• Subjects: 302.201; Communication planning; Mass media -- Planning; Communication -- Philosophy; Communication planning; Mass media -- Planning; Communicatietheorie; Anwendung; Informationstheorie; Kommunikation; Theorie; Planung; Kommunikation; PSYCHOLOGY / Social Psychology; Electronic books
• Languages: English
• ISBNs: 9781446205129; 1446205126
• Related ISBNs: 141294838X; 9781412948388; 1412948398; 9781412948395
• Notes: Note: Includes bibliographical references (pages 273-291) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.