Business research methods and statistics using SPSS. (2008)

• Record Type: Book
• Further Information: Note: Robert B. Burns and Richard A. Burns.
• Other Names: Burns, Robert; Burns, Richard
• Contents: PART ONE: GENERAL ORIENTATION TO RESEARCH IN BUSINESS AND MANAGEMENT; Research, Statistics and Business Decisions; Contrasting Philosophies and Approaches to Research; Ethical Issues in Research; Selecting the Topic and Conducting a Literature Review; Theory, Problem Definition, Frameworks and Research Design; PART TWO: ENTERING, DESCRIBING AND OBTAINING DATA; How To Enter Data into SPSS and Undertake Initial Screening; Describing and Presenting your Data; Normal Distribution, Probability and Statistical Significance; Sampling Issues; Hypothesis Formation, Types of Error and Estimation; Power and Effect Size; PART THREE: STATISTICALLY ANALYSING DATA; Hypothesis Testing for Differences between Means and Proportions; Analysis of Variance Techniques (ANOVA); Chi Square; Methods of Correlation; Testing Hypotheses of Relationships; Prediction and Regression; Reliability and Validity; Factor Analysis; PART FOUR: SURVEY METHODS FOR RESEARCH IN BUSINESS AND MANAGEMENT; Attitude Questionnaires and Measurement; Structured Interview and Questionnaires Surveys; PART FIVE: REPORTING AND PRESENTING RESEARCH; Writing Up and Communicating Research
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2008
• Extent: 1 online resource (560 pages)
• Subjects: 658.0072; Business -- Research -- Methodology; Business -- Research -- Statistical methods; Business -- Research -- Data processing
• Languages: English
• ISBNs: 9781446204764; 1446204766
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.