Consumer behaviour : applications in marketing /: applications in marketing. (2008)

• Record Type: Book
• Further Information: Note: By Robert East, Malcolm Wright, and Marc Vanhuele.
• Other Names: East, Robert, 1940-; Wright, Malcolm, 1963-; Vanhuele, Marc
• Contents: PART ONE: INTRODUCTION; Ideas and Explanations in Consumer Research; PART TWO: CONSUMPTION PATTERNS; Customer Loyalty; Brand Knowledge, Brand Equity and Brand Extension; Stationary Markets; Market Dynamics; PART THREE: EXPLAINING DECISON-MAKING; Predicting and Explaining Behaviour; Information Processing and Decision-Making; Consumer Satisfaction and Quality; PART FOUR: MARKET RESPONSE; Consumer Response to Price and Sales Promotions; The Retail Context; Word-Of-Mouth Influence; The Response to Advertising
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2008
• Extent: 1 online resource (344 pages)
• Subjects: 658.8/342; Consumer behavior
• Languages: English
• ISBNs: 9781446204597; 1446204596
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.