Statistics for marketing and consumer research. (2008)

• Record Type: Book
• Further Information: Note: Mario Mazzocchi.
• Other Names: Mazzocchi, Mario
• Contents: PART ONE: COLLECTING, PREPARING AND CHECKING THE DATA; Measurement, Errors and Data for Consumer Research; Secondary Consumer Data; Primary Data Collection; Data Preparation and Descriptive Statistics; PART TWO: SAMPLING, PROBABILITY AND INFERENCE; Sampling; Hypothesis Testing; Analysis of Variance; PART THREE: RELATIONSHIPS AMONG VARIABLES; Correlation and Regression; Association, Log-linear Analysis and Canonical Correlation Analysis; Factor Analysis and Principal Component Analysis; PART FOUR: CLASSIFICATION AND SEGMENTATION TECHNIQUES; Discriminant Analysis; Cluster Analysis; Multidimensional Scaling; Correspondence Analysis; PART FIVE: FURTHER METHODS IN MULTIVARIATE ANALYSIS; Structural Equation Models; Discrete Choice Models; The End (and Beyond)
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2008
• Extent: 1 online resource (432 pages)
• Subjects: 658.83028; Marketing research -- Statistical methods; Consumers -- Research -- Statistical methods
• Languages: English
• ISBNs: 9781446204016; 1446204014
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.