Key concepts in public relations. (2009)

• Record Type: Book
• Further Information: Note: Bob Franklin [and four others].
• Other Names: Franklin, Bob, 1949-
• Contents: Account management -- Advertising -- Advertising (codes) -- Advertising (online) -- Advertorials -- Agenda setting -- Alternative media -- Annual general meeting -- Audiences (radio) -- Audiences (television) -- Blog (blogger, blogging, blogosphere) -- Bottom line -- Boundary spanner -- Brand stretching -- Branding -- Budget -- Business to business (B2B) -- Campaign -- Celebrity -- Censorship -- Circulation (Internet) -- Circulation (newspapers) -- Client -- Codes of conduct -- Commercial speech -- Communication -- Communications audit -- Communications strategy -- Conflict of interest -- Consultancy -- Consumer public relations -- Contacts -- Content analysis -- Continuous professional development -- Convergence -- Copyright -- Corporate communication -- Corporate social responsibility -- Creativity -- Crisis public relations -- Cybersquatting -- Dark sites -- Defamation -- Demographics -- Destination branding -- Diversity -- Dumbing down -- Editor -- Embargo -- Evaluation -- Event management -- Excellence theory -- Fifth Estate -- Financial public relations -- Focus groups -- Fourth Estate -- Freelance -- Friday night drop -- Full service -- Gatekeeper -- Globalisation -- Google Games -- Googledance -- GoogleEarth -- Government public relations -- Guanxi -- Healthcare public relations -- Hofstede -- Hong bo -- Horizon scanning -- Human resources -- Information subsidies -- Infotainment -- In-house -- Internet -- Internet public relations -- Journalism -- Journalist -- Key figure interviews -- Key messages -- Lobby -- Lobbying -- Manufacturing consent -- Marketing (mix) -- Mass communication -- Media briefing -- Media relations -- Media training -- Methodology -- Military public relations/embedded journalists -- Mission statement -- Models in public relations -- Networking -- News -- News agency/press association -- News angle -- News management -- News values -- Newsrooms -- NGOs -- NIBs (news in brief) -- On message -- On/off the record -- Party conferences -- Perception management -- Persuasion -- Photo opportunity -- Pitch/pitching -- PReditorial (practical concept) -- Press conferences -- Press packs -- Press releases -- Privacy -- Promotion -- Propaganda -- Public affairs -- Public inquiry -- Public opinion -- Public relations -- Public relations democracy -- Public relations education and training -- Public relations (internal) -- Public relations planning -- Public service broadcasting -- Publics -- Qs and As -- Quantitative and qualitative methods -- Rebuttals -- Regulation (Internet) -- Regulation (press -- ownership and contents) -- Regulation (radio) -- Regulation (television) -- Reputation management -- Research (communication) -- Research (sponsored) -- Response statement -- Risk management -- Rogue sites -- Rolling news -- Rolling news deadlines -- Sampling -- Sell-in -- Situation analysis -- SMART objectives -- Social marketing -- Social media -- Soundbites -- Sources (influence on editorial) -- Sources (relationships with journalists) -- Spin -- Spin doctor -- Spoiler -- Sponsorship -- Stakeholder analysis -- Strategy -- Syndicated radio tapes -- Talking head -- Target audience -- Think tanks -- Trade bodies -- Trade press -- Triple bottom line -- Video news releases -- Web 2.0 -- Western model (Dominance of) -- Wikis.
• Publisher Details: Los Angeles, CA London : SAGE
• Publication Date: 2009
• Extent: 1 online resource (xii, 253 pages)
• Subjects: 659.2; Public relations; Public relations; Electronic reference sources
• Languages: English
• ISBNs: 9781780342757; 1780342756; 9781446200292; 1446200299; 9781283288576; 1283288575; 9781446269084; 1446269086
• Related ISBNs: 9781412923187; 1412923182; 9781412923194; 1412923190
• Notes: Note: Includes bibliographical references.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.