Understanding audiences : theory and method /: theory and method. (2000)

• Record Type: Book
• Further Information: Note: Andy Ruddock.
• Other Names: Ruddock, Andy
• Contents: Questions of theory and method -- Media effects -- Media and public opinion -- Cultivation analysis -- Cultural studies and audience research -- Audiences, media and consumption.
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2000
• Extent: 1 online resource (208 pages)
• Subjects: 302.23; Mass media -- Audiences; Mass media -- Influence; Médias -- Publics; Médias -- Influence; Mass media -- Audiences; Mass media -- Influence; Publiek; Omroep; Medios de comunicación masiva -- Audiencias; Medios de comunicación masiva -- Influencia
• Languages: English
• ISBNs: 9781412933346
• Related ISBNs: 141293334X
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.