Public information campaigns & opinion research : a handbook for the student & practitioner /: a handbook for the student & practitioner. (2001)

• Record Type: Book
• Other Titles: Public information campaigns and opinion research
• Further Information: Note: Edited by Hans-Dieter Klingemann and Andrea Röemmele.
• Other Names: Klingemann, Hans-Dieter; Römmele, Andrea, 1967-
• Contents: Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele.
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2001
• Extent: 1 online resource (194 pages)
• Subjects: 659.1/932; Advertising, Political; Political campaigns; Public opinion polls; Communication in politics; Advocacy advertising; Advertising campaigns; Marketing politique; Sondages d'opinion; Communication politique; Publicité-plaidoyer; Campagnes publicitaires; Advertising campaigns; Advertising, Political; Advocacy advertising; Communication in politics; Political campaigns; Public opinion polls; Politieke communicatie; Campagnes; Communication in politics; Public opinion polls; Political campaigns
• Languages: English
• ISBNs: 9781412932646; 1412932645
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.