Understanding media economics. (2002)

• Record Type: Book
• Further Information: Note: Gillian Doyle.
• Other Names: Doyle, Gillian
• Contents: Cover; Contents; Chapter 1 -- Introduction to Media Economics; Chapter 2 -- Corporate Strategies; Chapter 3 -- Economics of Advertising; Chapter 4 -- Television Broadcasting; Chapter 5 -- Television Production; Chapter 6 -- The International Film Industry; Chapter 7 -- Print Media; Chapter 8 -- New Media; Chapter 9 -- Media Economics and Public Policy; References; Index.
• Publisher Details: London Thousand Oaks, Calif : Sage
• Publication Date: 2002
• Extent: 1 online resource (vii, 184 pages), illustrations
• Subjects: 338.4/730223; Mass media -- Economic aspects; Médias -- Aspect économique; BUSINESS & ECONOMICS -- Industries -- Service; Mass media -- Economic aspects; Massenmedien; Medienökonomie; Werbung; Massamediaindustrie; Electronic books; Film
• Languages: English
• ISBNs: 9781412931861; 1280370386; 9781280370380; 9781446279960; 1446279960
• Related ISBNs: 141293186X; 0761968741; 076196875X; 9780761968740; 9780761968757
• Notes: Note: Includes bibliographical references (pages 175-180) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.