Understanding children as consumers. (2010)

• Record Type: Book
• Further Information: Note: Edited by David Marshall.
• Other Names: Marshall, Dave
• Contents: Introduction - David Marshall; PART ONE: CHILDREN AS CONSUMERS; Developing as Consumers - Valérie-Inées de la Ville and Valérie Tartas; Consumer Socialization in Families - Karin M Ekström; Methodological and Design Issues in Research with Children - Teresa Davis; PART TWO: ENCOUNTERING MARKETING; Children and the Market - Gary Cross; An American Historical Perspective; Children and Brands - Agnes Nairn; Children and Advertising - Brian Young; Children and Shopping - Julie Tinson and Clive Nancarrow; Children and Money - Christine Roland-Lévy; PART THREE: KIDS' STUFF; Children and Food - David Marshall and Stephanie O'Donohoe; Children and the Internet - Birgitte Tufte and Jeanette Rasmussen; Children and Fashion - Maria Piacentini; PART FOUR: LOOKING FORWARD; The Ethics of Marketing to Children - Sarah Todd; Children as 'Competent' Consumers - Stephen Kline
• Publisher Details: London Thousand Oaks : SAGE
• Publication Date: 2010
• Extent: 1 online resource (xvii, 262 pages), illustrations
• Subjects: 658.8342083; Child consumers; Consumer behavior; BUSINESS & ECONOMICS -- Consumer Behavior; Child consumers; Consumer behavior; Electronic books
• Languages: English
• ISBNs: 9780857026743; 0857026747
• Related ISBNs: 9781847879264; 1847879268; 9781847879271; 1847879276
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.