Health communication message design : theory and practice /: theory and practice. (2011)

• Record Type: Book
• Further Information: Note: Editor, Hyunyi Cho.
• Other Names: Cho, Hyunyi
• Contents: Theory-based message design -- From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages -- Integrative model of behavioral prediction as a tool for designing health messages -- Health risk message design using the extended parallel process model -- Using emotional appeals in health messages -- Designing inoculation messages for health communication campaigns -- Using narratives to promote health: a culture-centric approach -- Audience-centered message design -- Cultural variance framework for tailoring health messages -- Communication theory of identity as a framework for health message design -- Religiosity, spirituality, and the design of health communication messages and interventions -- Addressing health literacy in the design of health messages -- Addressing fatalism with health messages -- Designing messages for individuals in different stages of change -- Designing high sensation value messages for the sensation seeking audience.
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2011
• Extent: 1 online resource (296 pages)
• Subjects: 362.101/4; Communication in public health
• Languages: English
• ISBNs: 9781483342207; 1483342204
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.