The practice of survey research : theory and applications /: theory and applications. (2015)

• Record Type: Book
• Further Information: Note: Erin E. (Elizabeth) Ruel, William E. Wagner, Brian J. (Joseph) Gillespie.
• Authors: Ruel, Erin E. (Elizabeth); Wagner, William E (William Edward); Gillespie, Brian J. (Joseph)
• Contents: Part I: Before the Survey; Chapter 1: Introduction to Survey Research; What is survey research?; How do you know if a survey is good?; Surveys about Teachers: Are They Good Teachers?; Applications of Survey Research; Technology and Survey Research; The Ethics of Survey Research; Key Decisions about Survey Research: What’s Ahead; Part II: Questionnaire Design; Chapter 2: Types of Surveys; Omnibus Surveys; Administration; Importance of Proper Training of Interviewers; Types of Surveys; Chapter 3: The Survey Instrument; The Cover Letter; The Survey Instrument; Appearance, Formatting, and Design; Chapter 4: Survey Question Construction; Concept Measurement: Traits, Assessments, and Sentiments; Complex Concepts Question Development; Responses to Questions; Measurement Error; Chapter 5: Validity and Reliability; Reliability; Correlation; Types of Reliability and Estimation; Validity; Chapter 6: Pre-testing and Pilot Testing; Pre-testing; Pilot Testing; Pre-test and Pilot Test Limitations; Part III: Implementing a Survey; Chapter 7: Selecting a Sample: Probability Sampling; Sampling Terminology; Sampling Theory; Probability Sampling Techniques; Chapter 8: Non-Probability Sampling and Sampling Hard to Find Populations; Convenience Sampling; Quota Sampling; Purposive Sampling; Sampling Hard to Find Populations; Chapter 9: Improving Response Rates and Retention; Response Rates and Non-response Errors; Non-response Bias; Attrition in Panel Studies; Methods to Increase Participant Contact and Participant Cooperation; Chapter 10: Technologies to Develop and Implement Surveys; Mail Survey Administration; Computer-assisted Interviewing; Post-survey Data Entry and Data Cleaning Technology; Contracting with a Research Center to Conduct the Survey; Chapter 11: Data Collection; The Self-administered Cross-sectional Mailed Survey; The Self-administered Longitudinal Panel Mailed Survey; Interviewer-administered Surveys; Self-administered Web Surveys; Comparing Survey Types; Storage Needs; Part IV: Post-Survey Data Management and Analysis; Chapter 12: Data Entry; Data Entry; Documentation; Chapter 13: Data Cleaning; Simple Cross-sectional Data Cleaning; Cosmetic Cleaning; Skip Patterns; Multiple-response Questions, Other Specify and Open-ended Questions; Cleaning for Diagnostics; Interviewer Effects/Mode Effects; Cleaning Longitudinal Data; The Codebook; Chapter 14: Data Analysis for a Policy Report; Policy Reports; Descriptive Statistics; Analysis for a Policy Report; Summary; The Report Write-up; Chapter 15: More Advanced Data Analysis; Explanatory Research Questions; Journal Article Format; Regression Analysis; Addressing Missing Data; OLS Regressions of the Positive Relocation Scale; Creating Tables for the Journal Article and Writing-up the Results; Chapter 16: Data Archiving; Seeking External Funding for Your Survey Project; Archiving Original and Final Data; Data Format; Archiving and Making Data Publicly Available; Archives; Epilogue; Survey Administration checklist; Survey Design and Organization Checklist; Writing Good Questions Checklist; Piloting or Pre-Testing the Survey Checklist; Choosing a Sample Checklist; Improving Response Rates Checklist;
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 001.433; Social surveys -- Data processing; Social surveys -- Design
• Languages: English
• ISBNs: 9781483311654
• Related ISBNs: 9781452235271
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.