Cognitive interviewing : a tool for improving questionnaire design /: a tool for improving questionnaire design. (2004)

• Record Type: Book
• Further Information: Note: Gordon B. Willis.
• Other Names: Willis, Gordon B (Gordon Bruce)
• Contents: Introduction to cognitive interviewing -- Setting the stage for cognitive interviewing : first principles of questionnaire design -- Background and theoretical origins : the CASM approach -- Cognitive interviewing in practice : think-aloud, verbal probing, and other techniques -- Developing standard cognitive probes -- Beyond the standard model of verbal probing -- A further perspective : cognitive testing as expansive interviewing -- Avoiding probing pitfalls -- Selection and training of cognitive interviewers -- Planning and conducting interviews -- Analyzing and documenting cognitive interview results -- Special applications of cognitive interviewing -- Evaluation of cognitive interviewing techniques -- Beyond cognitive testing : affiliated pretesting methods -- Recommendations and future directions.
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2004
• Extent: 1 online resource (352 pages)
• Subjects: 001.4/33; Interviewing; Cognition; Questionnaires -- Methodology; Social surveys -- Methodology; Social sciences -- Research -- Methodology; Psychology -- Research -- Methodology; Cognition; Interviewing; Psychology -- Research -- Methodology; Questionnaires -- Methodology; Social sciences -- Research -- Methodology; Social surveys -- Methodology; Interview; Questionnaire; Psychologie; Sciences sociales; Méthodologie de recherche; Fragebogen; Gestaltung; Psychologie; Forschung; Interview; Methodologie; Questionnaires; Interviews; Méthodologie; Vragenlijsten; Interviewen; Cognitie; Entretien cognitif; Entrevistas; Cognición; Cuestionarios -- Metodología; Encuestas sociales -- Metodología; Ciencias sociales -- Investigación -- Metodología; Psicología -- Investigación -- Metodología
• Languages: English
• ISBNs: 9781483389301; 1483389308
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.