Doing business in Europe. (2011)

• Record Type: Book
• Further Information: Note: Gabriele Suder.
• Other Names: Suder, Gabriele
• Contents: Introduction: The New European Business Environment; PART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADES; Landmarks of European Integration, or How History and Politics Shape the Business Environment; Enlargement and the Theories of Integration; Institutional Players: How the Rules and Agendas of the European Business Environment are Set; PART TWO: BUSINESS EUROPEANIZATION; The Europeanization of a Business Environment; The Europeanization of Business Management; PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT; European Economics, Finance and Funding; Marketing in Europe; Lobbying the Playing Field; Competing Internationally; PART FOUR: CORPORATE CASE STUDIES; Airbus: A Catalyst of European Integration; Investment Consulting in Eastern Europe with Excedea; The Expansion into Europe of Multi-Latinas: A New Breed of Competitors; The European Market for Schunk: An Audit of Europeanization; European Chief Executives in the Merger Maze: Coping with Multiple Realities; The Europeanization of Marimekko: International Growth and Single Market Effects; Managing Change at Unilever; Altran: Launching a Corporate Representation Office in Brussels; Haier: A Global Chinese Corporation Feels at Home in Germany
• Edition: 2nd ed
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2011
• Extent: 1 online resource (472 pages)
• Subjects: 382.094; Business enterprises -- Europe; Business and politics -- Europe; Europe -- Commerce
• Languages: English
• ISBNs: 9781446290651; 1446290654
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.