Visual persuasion : the role of images in advertising /: the role of images in advertising. (1996)

• Record Type: Book
• Further Information: Note: Paul Messaris.
• Other Names: Messaris, Paul
• Contents: A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 1996
• Extent: 1 online resource (320 pages)
• Subjects: 659.1042; Advertising -- Psychological aspects; Visual communication; Commercial art; Art publicitaire; Communication visuelle; Publicité -- Aspect psychologique; Advertising photography -- Social aspects; Commercial art -- Social aspects; Visual sociology; Publicité -- Aspect psychologique; Communication visuelle; Art publicitaire; Advertising -- Psychological aspects; Commercial art; Visual communication; Publicité -- Aspect psychologique; Communication visuelle; Art publicitaire; Advertenties; Beeldcommunicatie; Psychologische aspecten; Communicatiemiddelen; Semiotiek; Bildwerbung; Werbepsychologie; Bildwerbung; Werbepsychologie
• Languages: English
• ISBNs: 9781506315881; 1506315887
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.