The Power of Branding : Telling Your School's Story /: Telling Your School's Story. ([2015])

• Record Type: Book
• Further Information: Note: Tony Sinanis, Joseph Sanfelippo.
• Authors: Sinanis, Tony; Sanfelippo, Joseph
• Contents: Preface by Peter DeWitt; Introduction; 1. The Importance of Telling Your Story; 2. Your Heart = Your Story; 3. Building Your Brand & Preparing to Tell Your Story; 4. Using Social Media to Tell Your Story; 5. Giving Voice to All Stakeholders in the Storytelling Experience; 6. Does the Brand Promise Match the Brand Experience?; 7. It's a Wrap; References
• Publisher Details: Thousand Oaks, California : Corwin
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 371.207; Educational technology; School management and organization; Social media; Educational technology; School management and organization; Social media
• Languages: English
• ISBNs: 9781483371931
• Related ISBNs: 148337193X; 9781483371917
• Notes: Note: Includes bibliographical references.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.