India reloaded : inside India's resurgent consumer market /: inside India's resurgent consumer market. (2015)

• Record Type: Book
• Further Information: Note: Dheeraj Sinha.
• Authors: Sinha, Dheeraj
• Contents: 1. The Trap Of Mass-Market Thinking Why Chasing A Billion Is A Wrong Strategy? 2. The Poor Want Purpose Why Marketing Needs To Be Social In India? 3. Safe Choices - Why Do Indians Like Standing In The Longest Queues? 4. Many Indias Make One India - How India's Unity Is More Useful Than Its Diversity 5. Success Overdrive - Has The Success Narrative Been Overcooked? 6. Breaking Stereotypes: Why Youth Marketing Needs To Go Beyond Risqué Content? 7. Sexy Everything Seeking Titillation In Design, Tastes And Experiences 8. Spruce Up The Service Why Jugaad Is An Enemy Of Good Service? 9. New Pockets Of Opportunity Looking Beyond The Mainstream 10. Powered By People, Not Policy What Makes India's Growth Story Sustainable?.
• Edition: 2015
• Publisher Details: Basingstoke, Hampshire : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 658.83430954; Consumers -- India; Marketing -- India; India -- Commerce
• Languages: English
• ISBNs: 9781137367105
• Related ISBNs: 9781137367099
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.