The language of consumers : theory, strategies, and tactics /: theory, strategies, and tactics. (2015)

Record Type:: Book
Title:: The language of consumers : theory, strategies, and tactics /: theory, strategies, and tactics. (2015)
Main Title:: The language of consumers : theory, strategies, and tactics
Further Information:: Note: David Luna, Dawn Lerman, Robert J. Morais.
Authors:: Luna, David
Lerman, Dawn
Other Names:: Morais, Robert J
Edition:: 1st
Publisher Details:: London : Routledge
Publication Date:: 2015
Extent:: 1 online resource, illustrations (black and white)
Subjects:: 658.827
Branding (Marketing)
Languages:: English
ISBNs:: 9781136494321
Related ISBNs:: 9781136494338
9781136494284
9781136494277
9781136494307
Notes:: Note: Description based on CIP data; resource not viewed.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.238865
Ingest File:: 02_278.xml