Marketing the 21st century library : the time is now /: the time is now. (2015)

• Record Type: Book
• Further Information: Note: Debra Lucas-Alfieri.
• Authors: Lucas-Alfieri, Debra
• Contents: Introduction Definitions What to market and why History of library marketing Creating a marketing plan Mission/vision statements SWOT Analysis Market Research Implementation Part one – Launching promotional initiatives Recruiting students Using social media Posters, flyers, table tents Campus radio and newspapers Collaborating on special events Bringing faculty on board: In-servicing Department meetings Faculty council and faculty senate meetings Co-authoring and research services Part two – Resources and services Electronic assets Print lives Research assistance Outreach Assessment Part three – Marketing a profession
• Publisher Details: Oxford : Chandos Publishing
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 021.7; Libraries -- Marketing
• Languages: English
• ISBNs: 9781780634548
• Related ISBNs: 9781843347736
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.