Persuasive Copywriting : Using Psychology to Influence, engage and Sell /: Using Psychology to Influence, engage and Sell. (2015)

• Record Type: Book
• Further Information: Note: Andy Maslen.
• Authors: Maslen, Andy
• Contents: 0 -: Introduction: How to write like an angel and sell like a demon; 1 -: Emotion Matters More Than Reason: Tapping into your customer's deepest desires; 1 -: Harnessing the power of emotional copywriting to persuade your prospects; 2 -: Three big ideas you should use before benefits; 3 -: A powerful process for developing customer empathy; 4 -: Flattery will get you everywhere; 5 -: The ancient Greek secret of emotionally engaging copy; 6 -: Copywriting and connecting on social media; 7 -: Yes! I want your tips on the best way to ask for the order; 2 -: The Pleasure Principle: Making your writing more enjoyable and compelling; 8 -: Five pleasure inducing techniques for copywriters; 9 -: How to engage your imagination and free your creativity; 10 -: Finding your voice (and that of others); 11 -: The definitive way to judge when grammar matters in copywriting; 12 -: An age-old method of injecting life into your sales pitch
• Publisher Details: London : Kogan Page
• Publication Date: 2015
• Extent: 1 online resource (xxvi, 230 pages)
• Subjects: 659.132; PSYCHOLOGY / Emotions; BUSINESS & ECONOMICS / Marketing / General; LANGUAGE ARTS & DISCIPLINES / Communication Studies; Advertising; Advertising copy
• Languages: English
• ISBNs: 9780749474003; 0749474009
• Related ISBNs: 9780749473990
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.