Leading digital strategy : driving business growth through effective e-commerce /: driving business growth through effective e-commerce. (2015)

• Record Type: Book
• Further Information: Note: Christopher Bones and James Hammersley.
• Authors: Hammersley, James
• Other Names: Bones, Chris, 1958-
• Contents: 0: Introduction; 1: The 21st-Century Market; 2: The digital response; 3: The performance challenge; 4: Putting customers first; 5: Top ten technical tips for leaders; 6: A customer centric culture; 8: A blueprint for digital leadership
• Publisher Details: London : Kogan Page
• Publication Date: 2015
• Extent: 1 online resource (viii, 232 pages), illustrations
• Subjects: 658.872; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / E-Commerce / Internet Marketing; BUSINESS & ECONOMICS / Organizational Development*; Business Strategy; Electronic commerce; Internet marketing; Strategic planning
• Languages: English
• ISBNs: 9780749473105
• Related ISBNs: 074947310X; 9780749473099
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.