Brand Psychology : Consumer Perceptions, Corporate Reputations /: Consumer Perceptions, Corporate Reputations. (2015)

• Record Type: Book
• Further Information: Note: Jonathan Gabay.
• Authors: Gabay, J. Jonathan
• Contents: 1 -: Left Lobe; 1 -: Believing is not seeing. Seeing is believing; 2 -: Lies, excuses and further justifications for inconvenient truths; 3 -: Brains, brands, bytes, Bolshevik brawls and teenage tantrums; 4 -: Cloud-high reputations. Big media personalities and bigger data; 5 -: Smoke and mirroring; 6 -: Rings of confidence; 7 -: Egg whites, white wash and snow flakes; 8 -: Flattered trusted minds and fluttery trusting hearts; 9 -: Under the influence; 10 -: From addictive self-interest to interesting selves; 11 -: Brand me; 12 -: Maslow - misunderstood?; 13 -: The church of brand ideology: open for redemption; 2 -: Right Lobe; 14 -: In the spotlight; 15 -: Can we still be friends?; 16 -: Oh Lord it's hard to be humble when you're perfect in every way; 17 -: Unethical brand behaviours. (What goes around shapes - all around); 18 -: Big boys don't cry; 19 -: The authentic employer brand; 20 -: Brand stories - tell, don't yell; 21 -: Rhetoric. Rules - reasoning; 22 -: The final question first
• Publisher Details: London : Kogan Page
• Publication Date: 2015
• Extent: 1 online resource (vii, 434 pages)
• Subjects: 658.827; BUSINESS & ECONOMICS / Consumer Behavior; BUSINESS & ECONOMICS / Marketing / General; Public Relations; Branding (Marketing) -- Psychological aspects; Brand name products -- Psychological aspects
• Languages: English
• ISBNs: 9780749471743; 0749471743
• Related ISBNs: 9780749471736
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.