Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare /: How Luxury Brands Can Grow Yet Remain Rare. (2015)

• Record Type: Book
• Further Information: Note: Jean-Noël Kapferer.
• Authors: Kapferer, Jean-Noël
• Contents: Part 1:: HOW LUXURY IS CHANGING; 1 -: Sustaining the luxury dream: challenges and insights; 2 -: Abundant rarity: the key to luxury growth; 3 -: The art-ification of luxury from artisans to artists; Part 2:: SPECIFIC ISSUES AND CHALLENGES; 4 -: Luxury after the crisis: pro logo or no logo?; 5 -: Why luxury should not delocalize: a critique of a growing tendency; 6 -: Internet and luxury: under-adopted or ill-adapted; 7 -: Does luxury have a minimum price?: an exploratory study into consumers' psychology of luxury prices; 8 -: All that glitters is not green: the challenge of sustainable luxury; Part3:: THE BUSINESS SIDE OF LUXURY BRANDS' GROWTH; 9 -: Not all luxuries act alike: the distinct business models of luxury brands; 10 -: The LMVH-Bulgari agreement: what changes in the luxury market lead family companies to sell up?; 11 -: Developing luxury brands within luxury groups: synergies without dilution
• Publisher Details: London : Kogan Page
• Publication Date: 2015
• Extent: 1 online resource (ix, 228 pages)
• Subjects: 658.827; BUSINESS & ECONOMICS / Advertising & Promotion; BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Development / Business Development; Sales & Marketing Management; Luxuries; Luxury; Branding (Marketing); Brand name products -- Management; Success in business
• Languages: English
• ISBNs: 9780749474379; 0749474378
• Related ISBNs: 9780749474362
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.