Cambridge marketing handbook. Distribution / (2013)

• Record Type: Book
• Other Titles: Distribution; Models of business processes and practice : a marketing perspective
• Further Information: Note: Karl Meyer.
• Authors: Meyer, Karl
• Contents: Wordle -- Infographic -- Acknowledgements -- Introduction -- Chapter 1: What Does 'Distribution' Really Mean? -- Chapter 2: National Distribution -- 2.1 Distribution and the product mix -- 2.2 Distribution and the value chain -- 2.3 Buyer behaviour -- 2.4 Competition -- Chapter 3: Business to Business Distribution -- 3.1 Factors affecting distribution strategies in B2B structures -- 3.2 Distribution modes in B2B structures -- 3.3 Value to the customer -- Chapter 4: Business to Consumer Distribution -- 4.1 Differences between B2B and B2C -- 4.2 End-to-end distribution -- 4.3 Demand marketing -- 4.4 Supplier marketing -- 4.5 B2C services distribution -- Chapter 5: Franchising -- 5.1 Franchising explained -- 5.2 Marketing a franchise distribution model -- 5.3 Difficulties faced within channel management -- 5.4 Franchising in the retail sector and on-line fulfilment -- Chapter 6: International Distribution -- 6.1 The drivers for international expansion -- 6.2 Common issues for international expansion -- 6.3 Models for international expansion -- 6.4 Brand and IPR protection -- 6.5 International culture -- Chapter 7: Services Distribution -- 7.1 Direct marketing -- 7.2 Indirect marketing -- Chapter 8: Electronic Distribution Models -- 8.1 The internet -- 8.2 On-line selling and the influence of eBay and Amazon -- 8.3 Disintermediation via online distribution -- 8.4 Free, premium and freemium e-distribution -- Summary -- References.
• Publisher Details: London [England] : Kogan Page Limited
• Publication Date: 2013
• Extent: 1 online resource, illustrations
• Subjects: 658.788; BUSINESS & ECONOMICS / Production & Operations Management; Physical distribution of goods -- Management -- Handbooks, manuals, etc; Physical distribution of goods -- Management; BUSINESS & ECONOMICS / Management Science; Purchasing & Supply Management; Electronic books; Handbooks and manuals
• Languages: English
• ISBNs: 0749470666; 9780749470661; 9781784024482
• Notes: Note: Includes bibliographical references.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.