Cambridge marketing handbook. Law / (2013)

• Record Type: Book
• Other Titles: Cambridge marketing handbook; Marketing communications and the law
• Further Information: Note: Kiran Kapur ; Cambridge Marketing College.
• Authors: Kapur, Kiran
• Contents: Word Cloud -- Preface -- Introduction -- Chapter 1: CPR and BPR -- Chapter 2: The CAP Code -- Chapter 3: Distance Selling -- Chapter 4: Product Placement (Ofcom Broadcasting Code) -- Chapter 5: Provision of Services Regulations 2009 (PSR) -- Chapter 6: Data Protection -- Chapter 7: Premium Rate Telephone Services (PRS) -- Chapter 8: UK Code of Broadcast Advertising (BCAP) -- Further Reading.
• Publisher Details: London [England] : Kogan Page in association with Cambridge Marketing Press
• Publication Date: 2013
• Extent: 1 online resource, illustrations
• Subjects: 343.4108; Advertising laws -- Great Britain; Communication in marketing -- Great Britain; Marketing -- Law and legislation -- Great Britain; Advertising laws; Communication in marketing; Marketing -- Law and legislation; Great Britain; Electronic books
• Languages: English
• ISBNs: 9780749470685; 0749470682; 9781784024697
• Notes: Note: Includes bibliographical references.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.