Strategic event creation. (2014)

• Record Type: Book
• Further Information: Note: Liz Sharples, Philip Crowther, Daryl May, Chiara Orefice.
• Authors: Sharples, Liz; Sharples, Liz; Crowther, Philip; May, Daryl; Orefice, Chiara
• Contents: Part 1: Introductory Chapters; Ch 1 Event Creation - A purposeful endeavour; Ch 2 A Stakeholder Centric Emphasis; Part 2: What Does Success Look Like; Ch 3 Interpreting Client / Host Outcomes; Ch 4 What's in it for the attendee?; Ch 5 Understanding Sponsors and Partners expectations; Ch 6 Community Expectations; Part 3: Strategic Event Design: Ch 7 Co-producing the event; Ch 8 Mapping the Experience Journey; Ch 9 Shaping the eventscape; Ch 10 'Mood Food' and Experience at Events; Ch 11 Enlightened Event Marketing; Ch 12 Managing the Constraints; Ch 13 Leveraging The Legacy; Part 4: Evaluation to Innovation: Ch 14 Evidencing the outcomes; Ch 15 Capturing the learning; Ch 16 Co-Innovating the Future; Ch 17 Challenges and Future Agenda.
• Publisher Details: Oxford : Goodfellow Publishers
• Publication Date: 2014
• Extent: 1 online resource, illustrations
• Subjects: 394.2068; Special events -- Management
• Languages: English
• ISBNs: 9781910158081
• Related ISBNs: 9781910158067; 9781910158074
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.