Return on engagement : content, strategy and design techniques for digital marketing.: content, strategy and design techniques for digital marketing. (2014)

Record Type:
Book
Title:
Return on engagement : content, strategy and design techniques for digital marketing.: content, strategy and design techniques for digital marketing. (2014)
Main Title:
Return on engagement : content, strategy and design techniques for digital marketing.
Authors:
Frick, Tim
Eyler-Werve, Kate
Contents:
Chapter 1: Digital Marketing Strategy Basics Chapter 2: Content Strategy Chapter 3: Design Strategy Chapter 4: Measurement Strategy Chapter 5: Content Creation Chapter 6: Producing Web Video Chapter 7: Social Media: Adapting nd Promoting Content Chapter 8: Digital Design Chapter 9: Configuring Web, Email and Social Analytics Software Chapter 10: Interpreting Metrics and Iterating Content Chapter 11: Climate Ride's Pedal Power
Edition:
Second edition
Publisher Details:
New York : Focal Press
Publication Date:
2014
Extent:
1 online resource, illustrations (black and white, and colour)
Subjects:
658.872
Internet marketing
Web site development
Languages:
English
ISBNs:
9781135012922
9781135012939
9781135012915
Related ISBNs:
9780415844611
Notes:
Note: Description based on CIP data; item not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.92265
Ingest File:
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