Brand esSense : Using Sense, Symbol and Story to Design Brand Identity /: Using Sense, Symbol and Story to Design Brand Identity. (2014)

Record Type:: Book
Title:: Brand esSense : Using Sense, Symbol and Story to Design Brand Identity /: Using Sense, Symbol and Story to Design Brand Identity. (2014)
Main Title:: Brand esSense : Using Sense, Symbol and Story to Design Brand Identity
Further Information:: Note: Neil Gains.
Authors:: Gains, Neil
Publisher Details:: London : Kogan Page
Publication Date:: 2014
Extent:: 1 online resource (xii, 220 pages), illustrations
Subjects:: 658.827
Branding (Marketing)
Brand name products
Logos (Symbols)
Corporate image
Languages:: English
ISBNs:: 9780749470029
Related ISBNs:: 9780749470012
Notes:: Note: Includes bibliographical references and index.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.2639
Ingest File:: 01_032.xml