Mobile Marketing : How Mobile Technology is Revolutionising Marketing, Communications and Advertising /: How Mobile Technology is Revolutionising Marketing, Communications and Advertising. (2014)

Record Type:
Book
Title:
Mobile Marketing : How Mobile Technology is Revolutionising Marketing, Communications and Advertising /: How Mobile Technology is Revolutionising Marketing, Communications and Advertising. (2014)
Main Title:
Mobile Marketing : How Mobile Technology is Revolutionising Marketing, Communications and Advertising
Further Information:
Note: Daniel Rowles.
Authors:
Rowles, Daniel
Publisher Details:
London : Kogan Page
Publication Date:
2014
Extent:
1 online resource (xiv, 266 pages), illustrations
Subjects:
658.872
Internet marketing
Internet advertising
Mobile commerce
Mobile communication systems
Telemarketing
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
Languages:
English
ISBNs:
9780749469399
Related ISBNs:
9780749469382
Notes:
Note: Includes bibliographical references and index.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.2636
Ingest File:
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