1. Assessing Performance Outcomes in Marketing. (March 2016) Authors: Katsikeas, Constantine S.; Morgan, Neil A.; Leonidou, Leonidas C.; Hult, G. Tomas M. Journal: Journal of marketing Issue: Volume 80:Number 2(2016) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗