1. Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments. (August 2015) Authors: Plassmann, Hilke; Weber, Bernd Journal: JMR, Journal of marketing research Issue: Volume 52:Number 4(2015) Page Start: 493 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗