1. An interactive approach to determine optimal launch time of successive generational product. (1st January 2014) Authors: Anand, Adarsh; Singh, Ompal; Aggrawal, Deepti; Singh, Jagvinder Journal: International journal of technology marketing Issue: Volume 9:Number 4(2014) Page Start: 392 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗