1. Corporate Apology After Bad Publicity: A Dual-Process Model of CSR Fit and CSR History on Purchase Intention and Negative Word of Mouth. (July 2022) Authors: Chung, Angie; Lee, Kang Bok Journal: International journal of business communication Issue: Volume 59:Number 3(2022) Page Start: 406 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗