Subject: copycat -- brand confusion -- packaging -- perceptual decision -- image processing - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Subject copycat -- brand confusion -- packaging -- perceptual decision -- image processing

1. Copy Alert: A Method and Metric to Detect Visual Copycat Brands. (February 2014)

Authors:: Satomura, Takuya; Wedel, Michel; Pieters, Rik
Journal:: JMR, Journal of marketing research
Issue:: Volume 51:Number 1(2014)
Page Start:: 1
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗