1. Attribute level overlap (and color coding) can reduce task complexity, improve choice consistency, and decrease the dropout rate in discrete choice experiments. (18th December 2018) Authors: Jonker, Marcel F.; Donkers, Bas; de Bekker‐Grob, Esther; Stolk, Elly A. Journal: Health economics Issue: Volume 28:Number 3(2019) Page Start: 350 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗