1. The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice. (June 2015) Authors: Carlson, Kurt A.; Wolfe, Jared; Blanchard, Simon J.; Huber, Joel C.; Ariely, Dan Journal: JMR, Journal of marketing research Issue: Volume 52:Number 3(2015) Page Start: 337 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗