1. Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained. (June 2013) Authors: Cutright, Keisha M.; Bettman, James R.; Fitzsimons, Gavan J. Journal: JMR, Journal of marketing research Issue: Volume 50:Number 3(2013) Page Start: 365 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗