1. Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior. (September 2022) Authors: Xu, Lidan; Mehta, Ravi; Dahl, Darren W. Journal: Journal of marketing Issue: Volume 86:Number 5(2022) Page Start: 79 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗