1. Evaluating the readability of marketing research textbooks: an international comparison. (2014) Authors: Journal: Journal of international education in business Issue: Volume 7:Number 1(2014) Page Start: 47 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Evaluating the readability of marketing research textbooks: an international comparison. (29th April 2014) Authors: Berndt, Adele; P. Wayland, Jane Journal: Journal of international education in business Issue: Volume 7:Number 1(2014) Page Start: 47 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗